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“Revenue Engines don’t break because of technology. They break because of misalignment.”

I architect the coherence between your GTM strategy and your CRM execution. Turning chaotic data into repeatable margin.

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About Me

The System Architect

My philosophy is simple: Coherence over Complexity.

With 20+ years of global experience, I have seen every way a CRM can fail. I don’t just ‘manage’ projects; I architect revenue engines that are built to scale.

My philosophy is simple: Coherence over Complexity.

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If your data doesn’t tell a story your CEO can understand, your systems are failing you.

“I believe that scalable systems require a coherent human behind them. Explore the philosophy of identity at my personal blog.”

What Services I’m Providing

I architect the coherence between your GTM strategy and your CRM execution.

RevOps Strategy

High-level alignment of Sales, Marketing, and Success teams.

CRM Architecture

Elite-level tech stack infrastructure design that aactually works.

Fractional CXO

Strategic leadership for scaling firms that need expert systems.

Working Process

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Work Experience

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CRM Implementation & Transformation

VFS Global

Led the global rollout of Salesforce Service Cloud, unifying systems, data, and partners to give leadership clear, reliable visibility across the customer lifecycle and revenue pipeline.

Revenue Operations

GlobalData

Led APAC & MEA revenue operations and CRM transformation into one engine for accurate forecasting, renewals, and campaign performance.

Sales Advisory

IBM

Built sales analytics and led a major CRM migration, to deliver real-time visibility into pipeline health, forecast accuracy to drive smarter quotas and resource decisions.

Sales Operations

Various SMEs

Owned sales operations, leading Salesforce rollout, market enablement, and process standardization to improve forecasting, conversions, and cross-team execution.

Marketing Operations

2015-2018

Built and scaled a cost center into a $100M revenue engine, leading marketing operations and a CRM migration to give a clear, compliant performance visibility.